The EU Privacy and Communications Directive will force businesses to obtain explicit consent for all forms of website tracking from users.
The study claims that UK businesses could lose £10 billion due to a combination of lost sales, damage to existing technology and advertising businesses and the migration of online businesses overseas as they seek to avoid the costs of compliance.
The latest guidelines suggest that website owners will need to ask for varying degrees of consent to differentiate between cookies that they need simply to make a website work, those that provide enhanced functionality, and those that exist simply to gather information about you for the site’s own purposes. (Read more…)
[VIA WHAT REALLY HAPPENED]